The operational effectiveness of any organization is significantly determined by the person behind its strategies. And we sure have quite an efficacious mind in Naresh Krishnaswamy. An engineer from BIT, Mesra, and an MBA in Advertising and Communications from NMIMS, Mumbai, Naresh began his career in advertising in 1997 with Bates Clarion. He then shifted streams to qualitative market research in 1999 with TNS Mode. In 2000, he moved to Momentum Strategy Consultants, a brand strategy consulting firm. Returning to the advertising field in 2011, he worked with Draft FCB Ulka, Lowe Lintas, and McCann.
A seasoned professional, Naresh specializes mainly in corporate branding and business centered brand strategy for product/services. His core competence – helping brands and companies find their unique differentiation and bringing it alive through marketing and communications. Over the years, Naresh has helped develop brand strategy and communications for a wide variety of brands across FMCG, automobiles, online travel portals, media, and industrial/infrastructure corporations. Brands he has worked on include Bharat Petroleum, MTR Foods, Lakme, GMR, Tata Steel, ABP News, Hero (range of two-wheelers), Havells, Dabur, Daawat, General Motors, Yatra.com, DishTV, Hindware and PayTM among others.